Dov Seidman

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At Heart of Unusual Lawsuit: The Word 'How'

Chobani yogurt in trademark feud with business-ethics guru

(Newser) - A business-ethics expert is at war with a yogurt company, and the word "how" is at stake. Dov Seidman, a bestselling author who pushes for companies with a conscience, focuses his campaigns on "how" business is done; he's got a trademark on the word. Chobani yogurt is...

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