color

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Cadbury Wins Official Rights to Its Signature Purple Color
 Cadbury Now Owns This Color 
Nov 17, 2011 8:17 AM CST

Cadbury Now Owns This Color

Defeats Nestle in war over classic purple

(Newser) - It took a three-year battle, but Cadbury has finally won the official rights to its historic purple color. The candy company had the color, pantone 2865c, trademarked in 2008, but Nestle said the color wasn’t unique enough to deserve a trademark. Now UK officials have ruled that the shade...

Biblical Shade of Blue Rediscovered

Celebrated color called Tekhelet identified in 2,000-year-old cloth

(Newser) - The Bible describes a shade of blue known as tekhelet, worn in ceremonial robes and considered the most important of the ritual colors—but the color's exact appearance has puzzled scholars, who have compared it to the color of sapphires, the sea, and the sky, for centuries. Now, an Israeli...

Sharks Are Color-Blind
 Sharks Are Color-Blind 
Jan 19, 2011 5:47 AM CST

Sharks Are Color-Blind

Finding could help make swimmers safer from shark attacks

(Newser) - Even the most brightly colored swimwear won't make you more interesting to a shark, according to new research. Researchers examined the retinas of 17 kinds of shark caught in Australian waters and found that the predators see the world in black and white, the BBC reports. They believe their findings...

2011's Color of the Year: Honeysuckle

Get ready to see hot pink ... everywhere

(Newser) - Prepare to be pretty in ... honeysuckle. The hot pink shade has been dubbed the color of the year for 2011 by color know-it-all Pantone. It predicts we'll see the shade, described by the Wall Street Journal as a "sherbety pink with a hint of red and orange zest,"...

Research: THE Color That Turns Women On
Women Love Men
in Red
Aug 3, 2010 5:10 PM CDT

Women Love Men in Red

(Newser) - Have you ever turned to a guy and thought, 'Wow, he's hot because of the x-colored shirt he's wearing?" Probably not. But, a new study out of the University of Rochester finds women really are more attracted to guys in red. Researchers asked 288 women and 25 men to look...

'Blacker Than Black' Is the New Black

New material could make equipment invisible to radar

(Newser) - It's intended for military use, but it may also interest fashionistas: Scientists claim to have engineered a new "blacker than black" color that absorbs far more light than any previously known shade of black. The new ultrablack metamaterial—a type of material made of components smaller than the wavelengths...

Bud Light's School-Color Cans Anger Colleges

(Newser) - Bud Light is rolling out cans in the colors of the nation's big colleges just in time for football season—and that has some schools fuming, the Wall Street Journal reports. Colleges worried about binge drinking think they'll be seen as sponsors of the “Fan Cans” campaign, which boasts...

Blue Food Dye May Help Treat Spinal Injury

M&M coloring, if taken in time, could reduce paralysis, study finds

(Newser) - A dye used to color blue M&Ms and Gatorade may have a higher calling: Scientists say it could help treat spinal-cord injury, ScienceBlog reports. After a spinal injury, a chemical called ATP, usually key to cells’ health, rushes to the site and kills cells, worsening paralysis. With more research,...

Color Me Productive: Red Boosts Focus, Study Finds

Blue, meanwhile, looks to enhance our creativity

(Newser) - The color red boosts performance on detail-oriented work, while blue enhances creativity, Wired reports. A new study primed subjects with the colors before assigning them different tasks, and the results appear to confirm previous research that links red to caution and attention. “Think about red, and what comes to...

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