No Trademark for 'The Situation'

Officials apparently not impressed by Jersey Shore star
By Evann Gastaldo,  Newser Staff
Posted Sep 10, 2010 1:22 PM CDT
No Trademark for 'The Situation'
In this July 13, 2010 file photo, Mike "The Situation" Sorrentino arrives to the Jersey Shore Soundtrack Release Party in New York.   (AP Photo/Charles Sykes, file)

Sorry, The Situation: No trademark for you. Jersey Shore cast member Mike Sorrentino attempted to trademark his well-known nickname (technically, the name he gave to his own abs) in order to market (what else?) T-shirts and underwear. His bid was denied because it's too similar to a "Situation" trademark issued last year for an apparel and shoes retailer, the Smoking Gun reports. Even worse: Poor Mike just lost a chance to trademark his own last name, as well. For more on that, click here.
(More Mike "The Situation" Sorrentino stories.)

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