AOL-TechCrunch: What Happens Next

Tech blog's founder says editorial style won't change
By Rob Quinn,  Newser Staff
Posted Sep 29, 2010 6:43 AM CDT
AOL-TechCrunch: What Happens Next
AOL Chairman and CEO Tim Armstrong has been spending freely on content generation.   (AP Photo/Richard Drew)

AOL bought America's third-biggest tech blog and two other start-ups yesterday and signaled that the shopping spree will continue. But even as AOL chief Tim Armstrong and TechCrunch founder Michael Arrington announced the $30 million acquisition, AdAge wondered how TechCrunch's take-no-prisoners approach will mesh with a huge publicly owned company like AOL.

Arrington says TechCrunch will operate as an AOL subsidiary and keep its distinctive style, which has made it a powerhouse of tech reporting but has also made Arrington more than a few enemies—including Yahoo's CEO, who told him to f*** off earlier this year. Arrington says he'll stick with the site for a long time, and AOL has locked him down for three years, but "place a bet on how long before he gets itchy feet and needs to build something new," Jemima Kiss writes at the Guardian. And once that happens, AdAge notes, the question becomes: What happens to personality-driven blogs when that personality wanders off into the wilderness?
(Read more Tim Armstrong stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.