Celebrity | Justin Bieber Bieber Launches ... Nail Polish Line 'One Less Lonely Girl' collection to hit Wal-Mart By Emily Rauhala Posted Oct 11, 2010 8:17 AM CDT Copied Tween dream. (AP Photo/Evan Agostini, file) Justin Bieber, mop-haired heartthrob and undisputed King of Twitter, is expanding his tween empire by launching his very own ... nail polish line. The ultra-glittery 'One Less Lonely Girl' collection by OPI will debut at Wal-Mart over the holidays and then spread like Bieber Fever to Target, Sears, and Ulta stores by February, reports Styleite. But really? Nail polish? "This seems like an odd branding move" observes Amy Odell at New York. Bieber appeals to teens because they find him sexy, but, she asks, "Do 10-year-olds really find it hot that the dude is making nail polish for them?" Read These Next RFK Jr. suggests antidepressants to blame after shooting. Isolated tribe members show up in an unexpected place. Details trickle out on 2 more victims of the Minneapolis shooting. Trump just used a spending maneuver last seen nearly 50 years ago. Report an error