How Economics Can Save Your Sex Life

Forget the usual advice on reawakening your love life: more foreplay, sex journals, role-playing. Instead, try economics. Today’s couples can’t afford “excess time and energy,” write Paula Szuchman and Jenny Anderson in the Daily Beast. Drop the cost, and you’ll increase demand, “as any economist will tell you.” Tell your partner when you’re up for it, and then “make it quick.”

Transparency is another key element of economics: it “keeps the wheels of the free market—and, coincidentally, your sex life—greased.” Szuchman and Anderson interview hundreds of couples, and found that those reporting the best sex lives were those who were were clear about when they wanted to jump in bed. Boost your sex life, and you’ll develop a “rational addiction:” “Become a rabbit and you’re upping the odds that you’ll stay a rabbit.”
(More economics stories.)