Apparently, dropping the beef-related lawsuit wasn't quite enough to satisfy Taco Bell. Pat's Papers points to a full-page ad the fast food company took out in today's USA Today, asking for an apology from the law firm that filed the suit. It says, in part, "As for the lawyers who brought this suit: You got it wrong, and you’re probably feeling pretty bad right about now. But you know what always helps? Saying to everyone, 'I’m sorry.' C’mon, You can do it!" Taco Bell has a thing for big ads; click to see today's ad, or the one it took out when the suit was first filed. (More Taco Bell stories.)