New Face of Prada Is ... Tobey Maguire?

When you think Prada, you probably don’t think Tobey Maguire. Yet Spider-Man himself is in fact the new face of the company’s menswear campaign, Vogue reports. On AdWeek, David Kiefaber finds the whole thing a little “random,” he writes, but “maybe they finally saw that horrible dance sequence from Spider-Man 3 and decided he needed their help.” Click to see two of the ads shot by David Sims, in which Maguire looks “really quite sullen” and sort of like “a young Robert Smith.”