Beware, bargain hunter: Groupon is looking over your shoulder. The daily deals site announced yesterday that it will collect and share more information about its users, in a move sure to attract the attention of federal regulators and privacy advocates. Also announced in the privacy policy changes: Groupon will market its offers using geo-locational information. The changes, announced via email to subscribers, come as the company is looking to go public.
Groupon will now share data on users' interests and habits with business partners like travel site Expedia; it also shares information about users' relationships, transactions, and location. The company disclosed details on how it gathers, stores, and shares user data using tracking methods like cookies and web server logs. The changes illustrate how Groupon and other similar sites will use customer information to offer personalized deals and ads, the Washington Post notes. (More Groupon stories.)
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