Tim Cook: Apple Won't Change

A look at tech giant's quiet new CEO
By Kevin Spak,  Newser Staff
Posted Aug 25, 2011 2:30 PM CDT
Tim Cook: Apple Won't Change
Apple COO Tim Cook speaks during an Apple special event at the company's headquarters on October 20, 2010 in Cupertino, California.   (Getty Images)

Tim Cook wasted no time today reassuring Apple workers that they were in good hands. In a letter to employees acquired by Ars Technica, Cook noted that the departing Steve Jobs had been his “leader and mentor” for 13 years, and would still be involved. “I want you to be confident that Apple is not going to change,” he wrote. “I cherish and celebrate Apple’s unique principles and values.”

So just who is this Tim Cook guy? Well, he’s spent plenty of time filling in for Jobs already, and this year topped Out Magazine’s list of the most powerful gay people. According to this Gawker profile he’s known for his “voracious” work habits, and a “courtly demeanor” that hides an ability to handily dress-down subordinates. He’s been a master at fixing Apple’s supply chain, but he’s got two big weaknesses: He’s not known as a product visionary, and he’s not a great public speaker. Click here and here for our past pieces on him. (Read more Tim Cook stories.)

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