US / Army recruiting Uncle Sam Wants You (But He'll Talk to Mom First) New bonuses offer help on mortgages, business startups By Lucas Laursen, Newser Staff Posted Nov 30, 2007 10:01 PM CST Copied Maria Thompson, 19, left, an online business student, listens to a recruitment speech from U.S. Army Staff Sgt. Allan Welchez Rivera in Mayaguez, western Puerto Rico, Aug. 24, 2007. (AP Photo/Herminio Rodriguez) (Associated Press) Army recruiters will soon promise recruits hefty bonuses to buy a home or start a business in a bid to sway their parents that enlisting is a good investment, the Wall Street Journal reports. "We know most 18-year-old kids don't think about mortgages yet," says a Pentagon official. "We're going after the influencers." Under the initiative, which begins in January in certain cities, the Army will give soldiers $40,000 after they complete their tours. "If you want to get a soldier, you have to go through mom, and moms want to know what kind of future their children will have when they leave the Army," said a recruiter. The move comes as the Army struggles to meet recruitment quotas even as it plans to expand. (More Army recruiting stories.) Report an error