Google Just Killed Its Search Engine

Why Mat Honan is switching to Bing
By Kevin Spak,  Newser Staff
Posted Jan 13, 2012 11:03 AM CST
Google Just Killed Its Search Engine
This Oct. 1, 2011 file photo, shows the Google logo at the Google headquarters in Brussels.   (AP Photo/dapd, Virginia Mayo)

Don't look now, but Bing just became the best search engine—purely because Google shot itself in the foot. Google this week launched its "Search, Plus Your World" overhaul, which deeply integrates Google+ into your results. "Long story short: It's a huge step backwards," writes Mat Honan at Gizmodo. Some people are crying "anti-trust," since the change favors Google services over Facebook and Twitter, but who cares? "Boo-hoo. I only care if it hurts me," Honan writes. "And this does. Google broke itself."

Search engines are supposed to bring "the most relevant results ... as quickly as possible"—and that's it. Google was the king of that, "but with one update it wiped out all those years of loyalty and goodwill." Yes, you can opt out, but why bother with the extra click when Bing is available? These days Bing is clean, fast, and relevant. "It's a lot like Google. Not the Google of today, but the Google you fell in love with." (Click for privacy concerns related to Google's new search.)

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