No Longer Shaken? James Bond Goes Heineken

Plus: 007 now a Heineken man?
By Evann Gastaldo,  Newser Staff
Posted Apr 3, 2012 11:25 AM CDT
No Longer Shaken? James Bond Goes Heineken
In this undated film publicity image released by Sony Pictures, Daniel Craig portrays James Bond in a scene from "Quantum of Solace".   (AP Photo/Sony, file)

James Bond is no longer exclusively a martini man: The super-spy will be swilling Heineken in at least one scene in upcoming 007 flick Skyfall, according to a surprising report from Advertising Age. It's part of an advertising push by the beer maker; Daniel Craig's Bond will also star in a Heineken ad and appear on packaging for the beer. Craig isn't about to jump ship over the change, telling the BBC that he'll "keep going until they tell me to stop. I know there'll be someone after me, and hopefully someone after them—I'm just trying to keep (the series) going."

It's not the only big move for 007: In what appears to not be an April Fools' joke, the Sun reports that none other than Queen Elizabeth has personally invited Craig to kick off this summer's London Olympics in classic Bond style. "James Bond" will appear in a film, in which he receives the royal mission to launch the games at Buckingham Palace and then parachutes into the Olympic stadium. For the skeptics out there, the news has since been picked up by the Hollywood Reporter, Entertainment Weekly, New York magazine, and the Daily Beast. And finally, Adele recently told a French radio station she'll be releasing a new song by the end of the year, and many are speculating she could be referring to a Bond theme song. (More James Bond stories.)

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