Kickstarter Campaigns: How Many Actually Succeed?

Nearly half fail: new infographic
By Evann Gastaldo,  Newser Staff
Posted Jun 16, 2012 4:41 PM CDT
Kickstarter Campaigns: How Many Actually Succeed?
From kickstarter.com   (kickstarter.com)

Kickstarter is set up to help dreamers in need of dollars (and, of course, it also helps James Franco sell invisible art)—but how many campaigns actually succeed? A new AppsBlogger.com infographic spotted by Mashable reveals that around 41% of Kickstarter campaigns fail. The infographic takes into account 45,815 projects with almost $215 million in pledged funds from nearly 3 million backers, and found that shorter campaigns (38 days on average) asking for a realistic amount of money ($5,487 on average) tend to do better.

Projects in certain categories—including dance, theater, and music—were also more likely to succeed, while categories such as fashion and technology were less likely to succeed. And, of course, there were a few lucky campaigns—8.5%, to be exact—that actually received more than double their goals. See AppsBlogger for the full results. (More Kickstarter stories.)

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