In a First, Chanel No. 5 Hawked by a Guy: Brad Pitt

Brad Pitt's latest gig: selling perfume. The actor and his full-on Legends of the Fall hair appear in a new campaign for Chanel No. 5, making him the first male to endorse the iconic fragrance since its launch in 1921. Vanity Fair notes that Chanel "is subtly circling back to its gender-twisting origins; the founding couturière cleverly revolutionized women’s fashion by raiding her boyfriends’ closets for such comfortable haberdashery staples as boaters, cardigans, tweeds, and jerseys." But we'd simply like to draw your attention to the crazy pretentious ad, in which a deadly serious Pitt intones, "It's not a journey. Every journey ends, but we go on. The world turns, and we turn with it. Plans disappear, dreams take over, but wherever I go, there you are. My luck, my fate, my fortune. Chanel No. 5: inevitable." (More Brad Pitt stories.)