Sports / division 1 Schools Spend Way More on Athletes Than Students Six times more at Division I colleges By Liam Carnahan, Newser Staff Posted Jan 16, 2013 1:50 PM CST Copied In this photo, Oklahoma head coach Bob Stoops looks on as his team huddles up before an NCAA college football game against Texas at the Cotton Bowl in Dallas. (AP Photo/Michael Mulvey, File) Sorry brainiacs, but if you go to a Division I public school, you can expect your institution to spend more—much more—on athletes than on education. A new analysis picked up by USA Today lays out some key stats: At 97 schools that compete in top-tier football, per-athlete spending rose 51% to $92,000 from 2005 to 2010, while spending on academics increased 23% to just under $14,000 per student. Per-athlete spending topped $100,000 in 2010 at schools in the six highest-profile football conferences. (More division 1 stories.) Report an error