Ikea Offers Free Crib— 9 Months From Today

It's Valentine's Day, and Ikea thinks you should be having sex, preferably of the baby-making variety. In a promotion spotted by AdWeek, Ikea Australia is offering what's normally a $99 crib for free to any baby born precisely nine months from today. Of course, the lucky parents will have to hang onto the coupon for that long and prove their baby has the appropriate birth date, and if they miss by even a day they're out of luck. Say, you don't suppose this is a nefarious plan to get people to keep an Ikea-branded piece of paper on hand for months on the off chance they happen to have a baby on the exact date, do you? Nah… (More Ikea stories.)