Michael Bloomberg was today busily putting his mouth where his money will be tomorrow, Politico reports, when he kicks off a $12 million ad blitz targeting 13 senators considered vulnerable on gun control. Appearing on Meet the Press, the New York City mayor said "we are going to win" measures supporting heightened background checks, and dismissed Harry Reid's abandonment of an assault weapons ban, saying, "I don't think we should give up on" it. He did, however, concede that "people have different views about assault weapons than they do about background checks." Bloomberg's rhetoric, meanwhile, has the NRA's Wayne LaPierre seeing red, calling his comments "reckless," "ridiculous," and "insane." Americans "don't want him in their restaurants, (and) they sure don't want him telling them what self-defense firearms to own. And he can't buy America," LaPierre fumed. Elsewhere on the Sunday dial, as per Politico: