Reshuffling Yahoo Casts Off Another Exec

As company narrows priorities, shrinking media group is hit hard
Posted Jan 16, 2008 1:58 PM CST
Reshuffling Yahoo Casts Off Another Exec
Yahoo CEO Jerry Yang, left, gives a keynote address as Yahoo co-founder David Filo, right, listens at the Consumer Electronics Show (CES) in Las Vegas, Monday, Jan. 7, 2008. (AP Photo/Paul Sakuma)   (Associated Press)

Another key media honcho is leaving Yahoo, the latest casualty of the company’s effort to narrow focus and scale back peripheral operations. Vince Broady was a senior VP and headed Yahoo’s entertainment division. The New York Times Miguel Helft blogs that his departure is no surprise, given a December reshuffling that left him without a clear role. Dozens of Yahoo execs have left recently.

The shrinking media group once aspired to create “original, Hollywood-style content.” Broady was devoted to a project called Brand Universe, which built stand-alone sites for brands like Harry Potter and Star Wars. After promising to create 100 URLs in 2007, only a few actually came to pass. A VP said Brand Universe no longer fits in with Yahoo’s mission. (More Yahoo stories.)

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