Barnes & Noble Retreats in Tablet Wars

Will no longer make its own color Nook tablets
By Evann Gastaldo,  Newser Staff
Posted Jun 25, 2013 12:46 PM CDT
Barnes & Noble Retreats in Tablet Wars
In this Tuesday, Feb. 26, 2013 file photo, Nook tablets are on display at a Barnes and Noble bookstore in Los Angeles.   (AP Photo/Jae C. Hong, File)

Barnes & Noble appears to be admitting defeat when it comes to competing with Apple, Amazon, and Samsung in the tablet market. The company announced today that it will no longer be making its own color Nook tablets, following big losses for Nook in the fourth quarter. However, the bookseller will still manufacture its black and white Nook e-readers, and will sell co-branded color tablets made by other companies, the Wall Street Journal reports.

Not only did Nook revenue decline 34%, but declining Nook sales also hurt the retail store results for the quarter. The decision to pull back from the tablet market leads to questions about where the bookseller is headed; CEO William Lynch has been focused on technology for the past three years, as the print book market continues to struggle. But, CNNMoney reports, Lynch insisted today, "We are 100% not exiting the device business." (Read more Barnes & Noble stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.