Racy Ad Pushes Gun Safety— With Sex Toys

The sight of young boys publicly "swordfighting," each armed with one of mom's vibrators, is enough to make any parent cringe and take cover on the next planet, but Evolve is betting it's also enough to make you think seriously about gun safety. In a new ad spotted by Time, two boys innocently spar on the street with their found sex toys as their horrified moms look on. A narrator intones, "If they find it, they'll play with it. So always lock up your guns." It's not the first time the issue has gotten a little racy: Time notes that an adult store in Alabama gave out store credit in exchange for guns as part of a 2011 Valentine's Day promo. (More gun safety stories.)