Burger King Brings Back Yumbo—After 40 Years

Hot ham-and-cheese sandwich that fell off the BK menu in 1974 is back
By Jenn Gidman,  Newser Staff
Posted Dec 3, 2014 1:27 PM CST
Burger King Brings Back Yumbo—After 40 Years
The YUMBO hot ham-and-cheese sandwich from back in the day is back.   (BURGER KING)

The people asked; Burger King listened. After becoming what BK marketing chief Eric Hirschhorn calls "one of those things we [could] no longer ignore," the Yumbo ham-and-cheese sandwich once more graces the eatery's menu, Bloomberg reports. You probably won't remember this fast-food delicacy if you're under the age of 45—it was only in circulation from 1968 to 1974—but apparently those who tasted its steaming goodness couldn't get it out of their minds.

Customers kept asking about its return, notes Hirschhorn, and since the restaurant enjoyed success with this year's return of chicken fries and was seeking more easy-to-make items, it resurrected the Yumbo. The sandwich will only be available for a limited time for $3.69. (Wonder if it'll bring in more sales than the Black Burger?)

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