DreamWorks in Limbo over HD DVD Format

Movie maker says it has 'an obligation' to stick with Toshiba's HD DVD
By Jim O'Neill,  Newser Staff
Posted Feb 27, 2008 12:34 PM CST
DreamWorks in Limbo over HD DVD Format
Toshiba's President and CEO Atsutoshi Nishida gestures during a press conference in Tokyo, Tuesday, Feb. 19, 2008. Toshiba said Tuesday it will no longer develop, make or market HD DVD players and recorders, handing a victory to rival Blu-ray disc technology in the format battle for next-generation...   (Associated Press)

Despite the fact that Toshiba lost its war with Sony’s Blu-ray disc technology, DreamWorks Animation says it plans to release its upcoming movies in the HD DVD format, unless it hears otherwise from Toshiba, Reuters reports. DreamWorks’ “Bee Movie” is scheduled for release in March. The studio said it asked the Japanese manufacturer “What would you like us to do?”

DreamWorks CEO Jeffrey Katzenberg said the studio had been “well-compensated” for supporting Toshiba’s HD DVD format and had an obligation to the company. Toshiba has sold some 1 million players and recorders since introducing the technology in 2006. Sony’s device has garnered more support from studios and consumers, although it currently has a smaller market share than HD DVD. (Read more Toshiba stories.)

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