Israel Declares That Heinz Isn't Ketchup

Instead, it is tomato seasoning
By Newser Editors,  Newser Staff
Posted Aug 22, 2015 10:31 AM CDT
Israel Declares That Heinz Isn't Ketchup
Pass the ... tomato seasoning?   (AP Photo/Toby Talbot, File)

Heinz may mean ketchup in America, but in Israel, it's now mere "tomato seasoning." The nation's health ministry has decreed that Heinz's version doesn't have enough "tomato solids" to qualify as ketchup and has downgraded it accordingly, reports the Times of Israel. The ruling still allows "ketchup" to remain on the bottle in English, though not in Hebrew. An Israeli competitor, Osem, triggered the move after conducting tests to show that Heinz didn't have enough tomato paste, reports Haaretz. Heinz's Israeli distributor is now petitioning to change the criteria, but it remains "tomato seasoning" until then. (More ketchup stories.)

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