YouTube Will Show When, Where Clips Are Hot

New feature will help marketers direct ads
By Matt Cantor,  Newser Staff
Posted Mar 27, 2008 12:13 PM CDT
YouTube Will Show When, Where Clips Are Hot
YouTube is giving contributors more details about who's watching their video clips and when, offering advertisers additional insights they can use to target their pitches.    (AP Photo/YouTube, file)

In what could be a boon to advertisers, a new YouTube feature will allow video makers to see when and where their clips are being watched, reports the New York Times. YouTube Insight will show a map and graph representing the video’s popularity by state and over time--interesting information for casual users, but a boon to marketers hoping to better direct their ads.

If a movie trailer scores big in Texas, for example, the flick’s studio could air it on local TV.  If Pennsylvanians are watching a pro-environment clip, a political candidate could focus on the issue while stumping there. With millions of daily viewers, “YouTube has become an ad-effectiveness tool,” says a rep; in other words, it’s “the world’s largest focus group.” (More YouTube stories.)

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