Everyone Wants This $19 Toy for Fidgeters

Fidget Cube nabs $4.5M so far on Kickstarter
By Arden Dier,  Newser Staff
Posted Sep 18, 2016 9:11 AM CDT

If you can't stop fidgeting, Matthew and Mark McLachlan say they have just the thing for you: Fidget Cube, which an ad helpfully explains is "a cube that you fidget with." The tiny desk toy—which has buttons to push, a ball to roll, a dial to spin, and a switch to flip—was Kickstarter's fifth-most lucrative project ever, though it's been open to backers for only two weeks, reports the Guardian. The McLachlan brothers originally planned to raise $15,000 for the cube—designed to satisfy "common fidgety impulses" like pen clicking and nail biting "without driving your colleagues and loved ones away"—but crushed that goal within a day.

The project has now raised $4.6 million with 30 days left and the brothers are "working overtime" to figure out how to get the $19 product—complete with an indentation designed "to reduce anxiety when rubbed"—out to its first 100,000-plus backers by December, per CNET. "There was once a time where we had planned on shipping your order personally" using "any family members who would accept payment in the form of pizza," the team writes in an update. "This doesn't appear to be possible anymore." Orders placed now are expected to be delivered around March, the brothers say. (Backers also loved this jacket that charges your phone.)

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