Search for Maddie Turns Corporate

From McDonald's to British Airways, firms join hunt
By J. Kelman
Posted May 18, 2007 1:41 PM CDT

The search for Maddy has become big business. Multinational corporations across Europe have joined celebrities, sports figures and politicians to spread the word about kidnapped 4-year-old Madeleine McCann, who disappeared in Portugal 15 days ago while on vacation with her parents. Companies from Shell Oil to McDonald's will blanket gas stations, restaurants, supermarkets and airports around Europe with her picture.

Others are sending out a blizzard of text messages. Maddie's case has become a cause célèbre in Britain, with members or Parliament  sporting yellow ribbons in solidarity. But police are fumbling: they released a Russian man after questioning yesterday, and the only formal suspect, a Briton vacationing in the area, has yet to be charged with a crime. (More Madeleine McCann stories.)

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