Nintendo Caught Off Guard by Popularity of the Switch

The company is projecting a seven-year high in operating profits
By Michael Harthorne,  Newser Staff
Posted Apr 27, 2017 3:40 PM CDT
Nintendo Caught Off Guard by Popularity of the Switch
The Nintendo Switch is selling even better than Nintendo had thought it would.   (AP Photo/Koji Sasahara)

Nintendo thought its new Switch console would do well; it had no idea it would do this well. Time reports Nintendo sold 2.74 million Switches in March after launching March 3. The video game company only expected to sell 2 million, which is one reason the Switch is still hard to find in stores. "I am just relieved that consumers seem to have accepted it,” Nintendo Chief Executive Tatsumi Kimishima tells the Wall Street Journal. Even more impressive than sales of the Switch have been sales of its top game, The Legend of Zelda: Breath of the Wild. Nintendo has sold 2.76 million copies of Breath of the Wild for the Switch—which astute readers will notice is more than one copy per Switch.

Things are suddenly looking a lot rosier for Nintendo after the previous disappointment of the Wii U. The company is projecting it will sell 10 million Switches in the coming year, though one analyst thinks it could be more than 15 million. (By contrast, Nintendo has sold only 13.6 million Wii U consoles since 2012.) If Nintendo hits its estimate, it will mark a seven-year high in operating profits and a 120% increase over the previous year, Business Insider reports. But it hasn't all been great news for the Switch. Nintendo's other original game for the console, 1-2 Switch, doesn't seem to be selling well, as Nintendo didn't release numbers for it and will only say it "has been generating buzz." (More Nintendo stories.)

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