Company Behind Mocked Juicer Squeezed Out of Business

Juicero is shutting down but still offering refunds for $400 juicer through Dec. 1
By Jenn Gidman,  Newser Staff
Posted Sep 1, 2017 4:55 PM CDT
Company Behind Mocked Juicer Squeezed Out of Business
Goodbye, overpriced juicer.   (Twitter)

A company whose investors and customers went sour on its high-tech $400 juicer after a scathing Bloomberg report earlier this year has shuttered, CNNMoney reports. "After selling over a million Produce Packs, we must let you know that we are suspending the sale of the Juicero Press and Produce Packs immediately," Juicero noted in a release on its website Friday. The statement blamed a lack of adequate "infrastructure" for manufacturing and national distribution that it can't achieve on its own, adding that to successfully sell its much-maligned juicer, it would need "an acquirer with an existing national fresh food supply chain."

The release notes the company will continue to offer refunds for the juicer through Dec. 1. Meanwhile, company founder Doug Evans either didn't know about the news a few days in advance, is dealing with it as best he can, or is trying hard to run away from it: On Wednesday, he posted a short video on Instagram showing him braving a windstorm at Burning Man, the caption for which was accompanied by a whole bunch of juicing-related hashtags and one that now resonates with poignancy: #juicero. (More juice stories.)

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