It's a classic tale of David versus Goliath—though this one involves beer. The Brewers Association is targeting Big Beer via a crowdfunding campaign that's trying to amass $213 billion, which it says would be used to purchase Anheuser-Busch InBev. The campaign asks that you watch its impassioned three-minute video on the quest and "get your righteous indignation going! And then pledge your support. Because we need a lot of pledges. Seriously. Like, really a lot." And it's managed to hit seven figures, with $1.6 million donated thus far. But as the St. Louis Post-Dispatch reports, the association isn't really trying to buy the biggest brewer in the world.
"No money will be collected until we reach $213 billion in pledges ... *wink,* you get the picture," explains a post on its website. "Take Craft Back is intended as a humorous rallying cry to bring attention to a serious issue: AB InBev's intention to permanently alter the craft landscape by presenting acquired brands"—among them Wicked Weed Brewing and Elysian Brewing Company—"as if they were truly, authentically independent." Still, that hasn't stopped Consumerist from speculating about what would happen if $213 billion miraculously was donated: "What would AB InBev's new owners do with their new purchase? ... Start releasing Bud Light that tastes like something?" (More craft brewers stories.)
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