Smell Familiar? Hasbro Trademarks a Classic Odor

Play-doh: Think sweet, slightly musky, vanilla fragrance, with slight overtones of cherry
By Newser Editors and Wire Services
Posted May 18, 2018 5:04 PM CDT
Eau de Play-doh: Hasbro Patents That Memorable Smell

Hasbro has trademarked the scent of Play-doh. The toy company on Friday announced that the US Patent and Trademark Office has recognized Play-doh's distinctive smell with a registered trademark, something rarely issued for a scent. The Rhode Island toymaker describes it as a "sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough," reports the AP.

The Play-doh brand has been around since 1956. Hasbro applied for the scent trademark last year. The company says in a news release that the smell "has always been synonymous with childhood and fun" and explains that the trademark allows it to protect "an invaluable point of connection between the brand and fans." There are already some Play-doh-scented products available online, including cologne and soy candles.

(More Hasbro stories.)

Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.