Krispy Kreme Finds Student's Resale Scheme Unpalatable

An enterprising Minnesota college student who drove to Iowa every weekend to buy hundreds of Krispy Kreme doughnuts that he then sold to his own customers in the Twin Cities area has been warned by the confectionary giant to stop. There have been no Krispy Kreme stores in Minnesota for 11 years, per the AP. Jayson Gonzalez, 21, of Champlin, Minn., would drive 270 miles to a Krispy Kreme store in Clive, Iowa; pack his car with up to 100 boxes, each carrying 12 doughnuts; then drive back up north to deliver them to customers in Minneapolis-St. Paul. He charged $17 to $20 per box. He said some of his customers spent nearly $100 each time. Gonzalez said he didn't receive a discount from the store in Iowa where he bought the doughnuts.

But less than a week after the St. Paul Pioneer Press reported on his moneymaking scheme, Gonzalez received a phone call from Krispy Kreme's Nebraska office telling him to stop. The senior studying accounting at Metropolitan State University in St. Paul said he was told his sales created a liability for the North Carolina-based company. In a statement Sunday night, Krispy Kreme said it's looking into the matter. "We appreciate Jayson's passion for Krispy Kreme and his entrepreneurial spirit as he pursues his education," the statement read. No word yet on whether that might mean a continuation of his trips.

(More Krispy Kreme stories.)