Fastest-Growing Brands Cater to Homebodies

Gen Xers had Zima; millennials have White Claw—and the latter beverage is popular enough that it clinched the No. 2 spot on Morning Consult's list of the fastest-growing brands of 2019. The market research firm looked at "growth in the share of consumers who say they would consider purchasing from a brand over the course of the year." After reviewing the top picks, Mashable poses a question: "Anyone else seeing a trend here?" Besides White Claw, which can be comfortably consumed while lounging on one's living room sofa, several other brands on the list also cater to homebodies seeking convenience. See which ones round out the top 10:

1. DoorDash (food delivery service)
2. White Claw
3. Postmates (delivery service)
4. Impossible Foods
5. Venmo
6. Kind Snacks
7. Ring (home security)
8. Cash App
9. Purple (mattresses)
10. Amazon Prime

See which other brands float consumers' boats here. (If you're going to become a couch potato, might as well check out the most popular beer brands in America.)