Consumers Rattled by 'Green Overload'

Too much information overwhelming even the best intentions
By Matt Cantor,  Newser Staff
Posted Jun 15, 2008 8:30 AM CDT
Consumers Rattled by 'Green Overload'
An eco-diaper bag, whose exterior shell is 100 percent PVC-free and made from recycled plastic water bottles, has been developed by Today Wee Generation.   (AP Photo)

Inundated with reports on how best to save the environment, many consumers are left confused and suffering from an information overload the New York Times dubs “green noise.” Many eco-facts are contradictory and options are puzzling (is it better, for example, to get a used car, or a hybrid?). Environmental groups worry that too much green noise could stop people from paying attention at all.

“What we’ve been seeing in focus groups is a real green backlash,” said one analyst, who reports that when study groups screen eco-friendly advertisements,  “half the room roll their eyes." (More environment stories.)

Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.