Brady Covers Nike Logo During Super Bowl Celebration

Under Armour endorser pulls a 'reverse Michael Jordan'
By Rob Quinn,  Newser Staff
Posted Feb 8, 2021 1:45 PM CST
Brady Covers Nike Logo During Super Bowl Celebration
Tampa Bay Buccaneers quarterback Tom Brady celebrates with the Lombardi Trophy after defeating the Kansas City Chiefs.   (AP Photo/Doug Benc)

Tom Brady hoisted the Vince Lombardi trophy for a record seventh time Sunday—but he wasn't so swept away by the moment that he forgot about his sponsors. The Tampa Bay Buccaneers quarterback appeared to cover up a Nike logo on his undershirt after he noticed it while taking questions on the podium, USA Today reports. The team's uniforms are made by Nike, which has a contract with the NFL, but Brady is a prominent endorser of Nike rival Under Armour. Observers called the brand-conscious move a "reverse Michael Jordan." After Team USA won gold at the 1992 Olympics, Nike endorser Jordan covered up the Reebok logo on his jacket, notes Yahoo Sports. (Read more Tom Brady stories.)

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