CNBC Focuses on Fresh Face of Biz News

Erin Burnett's network tests new formula for creating a star
By Katherine Thompson,  Newser Staff
Posted Jul 20, 2008 10:58 AM CDT
CNBC Focuses on Fresh Face of Biz News
CNBC anchor Maria Bartiromo, the network's "Money Honey," came to define the trend of using fresh faces to draw loyal viewers.    (AP Photo/Craig Ruttle)

Since Jim Cramer and Maria Bartiromo became breakout stars for CNBC, the network has been trying to cultivate more of the sort of talent that draws a devoted viewership. Erin Burnett, 32, has enjoyed one of those carefully crafted career trajectories, moving from writer to co-anchor in just weeks. The New York Times examines the rise of CNBC's young asset.

The youngest business anchor covering 3 hours daily, Burnett is "the ultimate growth stock," said a senior VP. The network locked in some of that potential this week, signing Burnett to a 3-year contract that will give her more visibility on NBC. Other anchors have failed to make the jump to mainstream recognition, but Burnett is optimistic. (More CNBC stories.)

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