The sports news website Deadspin has been sold, and everyone on its staff has been laid off. Employees were told the news Monday in a memo, Axios reports. "Deadspin's new owners have made the decision to not carry over any of the site's existing staff and instead build a new team more in line with their editorial vision for the brand," CEO Jim Spanfeller wrote. G/O Media, the site's parent company, sold Deadspin to Lineup Publishing, a new European digital media company. Spanfeller said the site, which began as a blog in 2005, hadn't been for sale. The price was not disclosed.
The website of Lineup Publishing says the company is based in Malta but provides little information, per the New York Times, other than: "Engaging brands. With heaps of character." G/O Media has been shedding sites and employees—including the 11 cut Monday—for a year. The company shut down its Jezebel site and dropped its 23 staff members in November. In explaining the decision to sell, Spanfeller cited "tough competition in the sports journalism sector, and a valuation that reflected a sizable premium from our original purchase price," per CNN. In 2019, all 20 Deadspin editorial employees quit in a revolt over G/O Media's management, per Variety. The staff was rebuilt. (More Deadspin stories.)
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