A week after McDonald's announced plans for a $5 meal deal this summer, Burger King moved to go its rival one better, at least. "We are bringing back our $5 Your Way Meal," a BK spokesperson said. Without giving a starting date, Burger King said its deal will be available before McDonald's is. The move is a counter to the loss of customers in the industry over rising prices; a poll in January found that about 25% of people with incomes under $50,000 were buying less fast food, CBS News reports. Burger King also tweaked the competition by mentioning it had agreed with its franchisees on the $5 offer; McDonald's ran into opposition among franchisees when imposing its deal, per CNBC. Here's how the deals stack up:
- McDonald's: A choice of a McDouble or McChicken sandwich, fries, a drink, and precisely four McNuggets. The offer begins June 25 and will last about a month.
- Burger King: A choice of three unspecified sandwiches, fries, a drink, and precisely four chicken nuggets. The time frame is murky; the offer will roll out sometime before June 25 and run for several months.
McDonald's had no comment when asked about Burger King's announcement. (The
price-cutting movement includes Target and Walmart.)
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