Online Olympics Viewing Shatters Records

But TV's still tops, NBC says
By Matt Cantor,  Newser Staff
Posted Aug 25, 2008 6:28 AM CDT
Online Olympics Viewing Shatters Records
The screen shot taken Sunday, August 10, 2008 from shows NBC's quad-screen "control room" feature, where users can choose to view up to four live or on-demand feeds.    (AP Photo)

The Internet played an unprecedented role in Olympics viewing this year, with and Yahoo leading the online-coverage pack, the New York Times reports. With 1.2 billion page hits and 72 million video streams, NBC more than doubled its Web traffic from the past two Olympics combined. The Internet lets viewers “create their own broader Olympics experience,” said a ratings analyst.

NBC, which scored the rights to the Beijing Olympics in 1995, was the only place for streaming video and garnered 4.3 million unique visitors a day, say analysts; Yahoo, offering photos and articles, managed 4.7 million. But despite the Games’ online popularity, NBC says the tube is still the most popular Olympic medium, notching 93% of viewing. (More 2008 Beijing Olympics stories.)

Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.