Mattel Sued Over X-Rated Misprint on Doll Packaging

URL on Wicked dolls just said 'wicked,' not 'wickedmovie,' which was a big problem
By Evann Gastaldo,  Newser Staff
Posted Nov 11, 2024 10:13 AM CST
Updated Dec 4, 2024 3:33 AM CST
Mattel Sorry About NSFW Misprint on Doll Packaging
Cynthia Erivo, left, and Ariana Grande arrive at the premiere of "Wicked" on Saturday, Nov. 9, 2024, at Dorothy Chandler Pavilion in Los Angeles.   (Photo by Jordan Strauss/Invision/AP)
UPDATE Dec 4, 2024 3:33 AM CST

A South Carolina mom is suing Mattel over its very, very adult misprint on packaging for Wicked toys. Holly Ricketson says she purchased one of the dolls for her daughter, who visited the adult entertainment website that was accidentally printed on the box, Variety reports. She says her daughter immediately showed her, and both mom and daughter were "horrified" by the "hardcore" images they encountered on the site. Ricketson is proposing a class-action lawsuit, the Guardian reports. She says Mattel recalled the affected dolls, but never offered refunds to those who'd purchased them. The toy company has since resumed selling dolls with corrected packaging.

Nov 11, 2024 10:13 AM CST

In a very big "oops," Mattel apparently accidentally left just one teeny, tiny, rather critical word off a URL printed on the packaging for some of its dolls—and the resulting URL directed customers to a porn website. As TMZ explains, the dolls involved are characters from the upcoming big-screen version of the popular Broadway musical Wicked, and the URL was supposed to point to the film's website, WickedMovie.com. Instead, the word "movie" was left off, and the resulting URL pointed to a very different, X-rated website. Mattel quickly apologized for the error and pulled the dolls from store shelves.

"I purchased the Singing Elphaba doll and upon inspection, the website printed on the back side [of the] Mattel box, right above the barcode is listed as ... an unaffiliated adult [not safe for work] 18+ website," reads one Reddit post cited by the BBC. Another poster confirmed finding the same URL on dolls carried in US Target and Walmart stores. By Sunday afternoon, the entire line of dolls had been pulled from Target stores, and Mattel was working on pulling affected dolls from other retailers, according to the Hollywood Reporter.

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"Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the US, which intended to direct consumers to the official WickedMovie.com landing page," reads a statement from the toy company cited by the Guardian. "We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the misprinted, incorrect website is not appropriate for children. Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel customer service for further information." (More Mattel stories.)

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