Starbucks Streamlines Menu, Cutting Less Popular Drinks

Starbucks announced plans to streamline its menu, beginning with the removal of 13 "less popular beverages" on March 4. These include various Frappuccinos, the Royal English Breakfast Latte, and White Hot Chocolate. The Seattle-based company aims to focus on more popular items and enhance efficiency. "These items aren't commonly purchased, can be complex to make, or are like other beverages on our menu," said Starbucks.

CEO Brian Niccol, who joined Starbucks in August, also revealed plans for 1,100 corporate layoffs this week, citing a need to "operate more efficiently." Further beverage and food cuts will contribute to a 30% menu reduction by the US 2025 fiscal year. Starbucks said that these changes will reduce wait times and improve service consistency. The company is also introducing new items and seasonal specials, like the recently launched Cortado and a new "Iced Cherry Chai" planned for spring. (This story was generated by Newser's AI chatbot. Source: the AP)