Before the Indy 500, Wienermobiles Throw Down

All 6 Wienermobiles put on a fun—though not particularly speedy—race
By Newser Editors and Wire Services
Posted May 25, 2025 7:59 AM CDT
To Open the Indy 500, the Wienie 500
The Oscar Mayer Wienermobiles take the checkered flag after completing the Wienie 500 following the practice session for the Indianapolis 500 auto race at Indianapolis Motor Speedway in Indianapolis, Friday, May 23, 2025.   (AP Photo/Michael Conroy)

Give the Borg-Wiener Trophy at Indianapolis Motor Speedway to the Wienermobile affectionately known as Slaw Dog. In a down-to-the-wire race among the six iconic Wienermobiles that serve as goodwill ambassadors for Oscar Mayer, the hot dog-on-wheels representing the Southeast proved to be the big dog on Carb Day ahead of Sunday's running of the Indianapolis 500. It made a dramatic pass of the Wienermobile repping Chicago at the finish line to win the inaugural Wienie 500 on Friday. The margin was about a half a bun.

"This is the first-ever time we have honestly had all six Wienermobiles together and especially at the Indianapolis Motor Speedway," Sarah Oney, who was co-piloting the Wienermobile representing New York with Connor Wolff, told the AP. It was the definition of a wiener-take-all race, too: The driver and co-pilot of the No. 3 dog, who managed to roast the rest of the Wienermobiles on a cool, sunny afternoon, got to stick around for the 109th running of the Indianapolis 500.

Oney and Wolff jumped into the lead when the green flag flew at the historic yard of bricks, and the six Wienermobiles slowly picked up speed until they reached about 65mph. They were right in each other's grills down the backstretch, and swapped the lead among themselves several times until the second of two laps, when the No. 4 dog led the field out of Turn 2. That's when smoke began pouring from its rear, and that dog was cooked. The Wienermobile wearing No. 1 assumed the lead as the field headed onto the front stretch, and a crowd of nearly 80,000 fans who had just watched the final practice for the 109th running of the Indianapolis 500 was standing and cheering.

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That's when the Wienermobile from the Southeast, which had doggedly hung around the lead for most of the race, made its big move. It passed the the Wienermobile repping Chicago just in time to relish in the sweet taste of victory. "The Indy 500 marks the unofficial kickoff of summer and the start of hot dog season," said Kelsey Rice, brand communications director at Oscar Mayer. "It's only fitting that we bring a race of epic proportions to the Speedway and celebrate a timeless tradition: delicious meats and a little friendly competition."

(More Oscar Mayer stories.)

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