Shop 'Til You Drop—At Store Sleepover BYOEarplugs to Oslo for Ikea's weeklong pajama party By Mary Papenfuss Posted Jul 26, 2007 9:14 AM CDT Copied Customers work their way thorough a winding line to enter the new Ikea store for its grand opening, Wednesday, May 23, 2007, in South Jordan, Utah. (AP Photo/Douglas C. Pizac) (Associated Press) In a quirky corporate experiment, Swedish shopping giant Ikea welcomed visitors this week to spend the night in one of its Oslo showrooms—free. Sleepover guests bunk in special rooms, from a luxury suite to a family room. But the fluorescent lights stay on all night, and guests have to scram before customers start checking out their mattresses in the morning. A company spokesman calls the overnight adventure an "alternative hostel." One lucky couple with budgeting issues managed to score a night in the bridal suite. "We spent all out money on the wedding," said the soon-to-be bride. Guests were allowed to take home their sheets as souvenirs. Read These Next CEO resigns after appearance on Kiss Cam. ICE pulls crew members off Great Lakes cruise ships. This is why you don't wear metal in MRI rooms. The latest in the generation wars: the 'Gen Z stare.' Report an error