Stop Asking About Money: Twitter's Aim Is Higher

At Twitter headquarters, the focus isn’t on how to turn the phenomenon into a moneymaking enterprise: it’s on changing the world, Will Leitch writes in New York magazine. “It’s another step toward the democratization of information,” said CEO Evan Williams. “I’ve come to really believe that if you make it easier for people to share information, more good things happen.”

Co-founder Biz Stone points to Twitter's role in events like the Mumbai attacks and Hudson plane crash as further example that Twitter is “about the triumph of the human spirit.” And while the service has 6 million users—far fewer than, say, Facebook's 150 million—the media can't stop talking about it. Many wonder how the firm can turn popularity into dollars, but Twitter’s priority remains improving itself. “We have a product, and we’re working on it,” said Williams. “The money will come.”
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