They're Back From the Dead 5 brands that were revived by dramatic intervention By Sophie Goldstein Posted Aug 3, 2007 10:54 AM CDT Copied A model wears a creation as part of the Burberry Prorsum Spring/Summer 2008 men's collection, presented in downtown Milan, Italy, Saturday, June 23, 2007 (AP Photo/Antonio Calanni) (Associated Press) These five companies were flatlining until they made bold management decisions. Business Week tells you how they did it. Nintendo: The Wii dared to market to families and non-gamers Audi: Banked on engineering and prowess and didn't get distracted Hewlett-Packard: Started marketing the PC as a lifestyle, not a product Burberry: Increased brand prestige by cancelling cheaper lines Citibank: Sold itself as a "neighborhood bank" with global reach Read These Next Negative press coverage should get TV licenses yanked, Trump says. Here's what late-night hosts had to say about Jimmy Kimmel. Autopsy is in for Black student found hanged from tree at college. A judge found Trump's NYT lawsuit was way too long. Report an error