A Drink Emerges to Calm Our Red-Bulled Nerves

By Neal Colgrass,  Newser Staff
Posted May 18, 2009 6:23 PM CDT
A Drink Emerges to Calm Our Red-Bulled Nerves
Drank's label.   (drankbeverage.com)

Readers too hyped up on Red Bull and Rockstar can crack open a new drink to calm down: It's called Drank, Time reports. Makers of the purple-canned "relaxation beverage" say sales are soaring and 7-Eleven has agreed to stock it nationwide. "Something like this gives you a better night's sleep," said Innovative Beverage CEO Peter Bianchi, who said it's better than keeping "an old bottle of gin" in the drawer.

But Houston community leaders are shocked by Drank's link to an illegal booze mix called "purple drank." And Drank's ingredients have alarmed one pharmacist: "I would not recommend it," said David DiPersio, who warned that two ingredients, valerian and rose hips, "are not really reviewed by the FDA." Bianchi countered that Drank's ingredients are on the FDA's "Generally Regarded as Safe" list. "I can sleep at night," said Bianchi. (More Red Bull stories.)

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