Dunkin' Pushes...Donuts

America may run on Dunkin', but the working-man's coffeeshop would like to remind recession-slapped Americans about the cheap, sugary goodness of the other end of its name. After a decade of emphasizing coffee—which fuels 60% of the chain's revenue—Dunkin has decided it's time to make the doughnuts pay via a $10 million marketing push, reports the Boston Herald.

It may be a well-timed move. Americans worry less about carbs when the chips are down, and "it’s not like going to the Cheesecake Factory and spending $7-plus for a slice of cheesecake," says one consultant, who suspects rival Starbucks' slow-down has taken some of the heat off coffee, allowing Dunkin' to "begin to focus on doughnuts again." (More Dunkin' Donuts stories.)