Ari Emanuel Is Hollywood's New Boss

Rahm's brother takes charge with agency merger
By Matt Cantor,  Newser Staff
Posted Jun 10, 2009 10:12 AM CDT
Ari Emanuel Is Hollywood's New Boss
Hollywood bigwigs including Ari Emanuel arrive at the premiere of "Borat: Cultural Learnings Of America" held at the Grauman's Chinese Theatre on October 23, 2006 in Hollywood, California.   (Getty Images)

Ari Emanuel has soared to new prominence in the past few months since his talent agency, Endeavor, merged with William Morris. Now, he’s Hollywood’s “pre-eminent power player,” write Michael Cieply and Brooks Barnes in the New York Times. But what drives him? Says a producer: “It’s about respect” for Emanuel, a onetime evictee who now calls a $10 million pad home.

And respect he gets: “Nobody wants to be on the wrong side of Ari Emanuel, especially now that his brother is running the White House,” says a TV exec. Emanuel has filled the shoes of “colorful moguls” from earlier generations, Cieply and Barnes note; now he “wants an empire," says an associate. But as the Prius-driving, solar-powered director of an environmental fund, he’s also driven “to make the world better,” as the third Emanuel brother puts it.
(More Ari Emanuel stories.)

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