Crocs to Kick Off Apparel Line

Ugly footwear continues march toward world domination
By Caroline Zimmerman,  Newser Staff
Posted Aug 27, 2007 7:05 PM CDT

If looking down at ugly shoes isn't doing it for you, good news—soon you can look down at a whole Crocs outfit. The manufacturer of the colorful clogs is launching a clothing line. The adults' and kids' duds, made from a version of the material in the signature shoes, go on sale this fall, the Denver Business Journal reports.

Croslite rt, a spin-off of the Croslite material the Colorado-based company uses to make its ubiquitous clogs, will be used solo and in blends with cotton. Offerings include T-shirts, woven shirts, and a panoply of kidswear. The company's stock jumped on the news, rising 99 cents to close at $59.98. (Read more Crocs stories.)

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