Start-ups Tap the Passion for Beer Pong

Weaving along the path more famously trod by Bill Gates and Steve Jobs, recent grads are cashing in on the popularity of the college drinking game beer pong, the Journal reports. With young alums bringing the pastime—which blends ping-pong and beer chugging—out into the real world, entrepreneurs are organizing tournaments and hawking special tables, balls and even clothing.

Detractors say the game contributes to binge drinking and other social ills; this week, Georgetown banned beer-pong tables and similar alcohol-related paraphernalia. But with one pong-supply company looking at $1M in revenue this year, it's a growth industry. “When you move into a new place, you need the basics," one businessman says. "A TV, fridge and a beer-pong table.” (More beer pong stories.)